“No one cares what you want. They care about what they need!
So instead of laying out all the wonderful services and specialties that your company is offering, first listen.
Ask two simple questions and then show your value by addressing the answers with solutions:
- Why are you considering changing your vendor?
- What is the top priority you value when looking for a vendor?
Listening is the greatest skill you have as a salesperson and VALUE is your greatest weapon.”
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